Land of Nod — Sarah Gaynor Portfolio

The Land of Nod . Retail Design . 2017
retail & signage design, production management

My role at The Land of Nod included working designing all signage and environmental graphics for all stores nationwide. I worked directly with our visual merchandising team and director of stores to concept and develop all stores needs including window displays, new signs and fixtures such as sandwich boards and sign holders. I was also responsible for all budget administration, sourcing and hiring printers and attending all press-checks.

In 2017 I worked directly with our architectural team to open a new stores in Natick, Massachusetts. For the front of store experience, I designed the blade sign as well as the front lettering concept. I designed the entryway mosaic “Hello,” by creating a grid system based off the architectural drawings, so Daltile could translate my design into the final piece. I also commissioned local muralists to implement and oversee the painting of the ceiling mural, which had been created by an outside team of artist.

*front entry, including sandwich board sign sourced for this store*

In 2016, The Land of Nod was asked to set up a series of “shop-in-shops” inside six Crate and Barrel stores for the holiday season. Working with our visual merchandiser, I created a set of new graphics for these stores, including the large hanging acrylic sign and the vinyl “floor mat” at the front of the store. As a part of this initiative, I had the opportunity to build and set up one of these shop-in-shops at its Westport, Connecticut store. This included installing the floor vinyl and hanging the acrylic sign on my own.

The Land of Nod Signage