Holiday . H2O+ . 2014
packaging design, signage design, production management
The holiday gifting program for H2O+ is a yearlong process. It begins with initial concepts and ideas for a theme and a design. This includes working directly with marketing and packaging engineers to create cohesive and cost-effective gift sets and then sending final production artwork to both domestic and overseas vendors.
In 2014, we developed these snowflakes that were made out of H2O+ bottle images. I created the pattern that was printed on a metallic paper to give the packaging some festive flare.
The theme was applied to all marketing materials, including signage for our retail partners and e-commerce applications. It also informed the holiday-themed window and retail designs for the company-owned retail store on Michigan Avenue in Chicago.
For the stores, I developed this window design, guiding our printers in developing clear acrylic banners that would give the appearance of falling snow. Working with our visual merchandiser, I created the holographic sparkle pillars that would hold the product in the window