Bob’s Photography . Bob’s Discount Furniture . 2023
creative lead, art direction, digital design, signage design
In 2024, I was the creative lead for the Bob’s Presidents Day campaign, the company’s second largest of the year. Since Bob’s does not do traditional sales, the goal was to showcase the wide variety of products you could get everyday at a low price. We chose to “spotlight” a new choice in product for the entire month of February, updating the homepage everyday.
I developed the overall graphic treatment and art directed a team of designers in the execution of the homepage, display ads, paid social and signage design. I also worked with our production team to adapt the graphics for our tv ads and video assets across all social platforms.
