Hudson Grace Launch . Crate and Barrel . 2019
creative lead, signage & retail design, digital design, photo art direction
In the fall of 2019, Crate and Barrel purchased a small boutique chain of home goods stores, Hudson Grace. To introduce this new offering to Crate customers, we launched five “shop-in-shops” inside our Crate and Barrel stores.
As creative lead for Hudson Grace at Crate and Barrel, I was responsible for many aspects of the launch. I partnered with our visual merchandising team to develop all the signage needed for the shop-in-shops.
Working with our marketing team, I conceptualized and executed all our Hudson Grace seasonal ads. I also developed our paid social ads and acted as art director on all photo shoots.
My goal when working on Hudson Grace is to keep in the spirit of their brand: utilizing their stark, white photography and keeping the more fun, playful aspects of their style and tone.
